Vitra is a global brand producing bathrooms by world-famous designers

(Back to Index)

Our design ethos

Born and raised in the cultural motherland of ceramics and baths -a.k.a. the ‘hammams’- VitrA is among only a few companies in the world that is able to design, develop, and manufacture all the products that are used in a bathroom. Reinterpreting Turkish bath and ceramics culture with an eco-innovative approach, VitrA translates its intrinsic values to today’s modern life standards. With tiles specially designed for different spaces from walls to gardens to balconies to pools, VitrA's expertise extends beyond bathrooms. 

As an innovative, forward-thinking company that pushes boundaries, our expertise lies in designing products that make life easier, better and more fulfilling. For over 60 years VitrA has produced highly desirable and durable bathroom products, as well as championed multi-generational living, accessibility and sustainability.

Innovation

VitrA is driven to continuously innovate, creating new, purpose-led products and technology. At the heart of VitrA lies the Innovation Centre; a creative hub for ambitious, forward-looking designers and engineers. The meeting of conceptual ideas through design, research and technology has led to innovations such as VitrA Rim-ex, the VitrA shower toilet V-Care and the range of smart products.

Established in 2011, the VitrA Innovation Centre has been awarded the glass and ceramics industry’s most successful innovation centre for 4 consecutive years, based on the Ministry of Science, Industry and Technology’s Innovation Centre Performances Index.

VitrA's Innovation Centre - where all the magic happens, from the conception, development and realisation of original ideas and designs, to the innovation, planning and production of new technology and materials. Here, architects and designers are encouraged to free their imaginations and original ideas are showcase in a setting that blends culture, art and lifestyle. It's this commitment to innovation and creativity, to constantly improve comfort, sustainability and bathroom aesthetics, that is helping us to transform the traditional concept of the bathroom.

 
vitra logo
Vitra UK 

(Back to Index)

For contact details click here.

 

 

 

 

 

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.

Ok Decline